Category Archives: Iceland

Behind the scenes: Finland’s Next Top Model

Couple of weeks ago the crew of Finland’s Next Top Model came to Iceland and they had a fashion show at Harpa with the Icelandic designer STEiNUNN. The Finish models showed the designer’s latest collection as well as Icelandair’s vintage stewardess’ … Continue reading

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MUNDI – One of a kind

People were surprised when the first day of the Reykjavík Fashion Festival they were taken to the parking lot of Harpa concert hall to see the first fashion show. We could feel the curiosity on the atmosphere and the expectation … Continue reading

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Behind the scenes: ELLA summer 2012 look-book

Yesterday we had the photo-shoot for the ELLA summer look-book. It was a great day surrounded by an amazing team of professionals. Stylist: Elínrós Lindal (Creative Director and CEO at ELLA) Photographer: Silja Magg Hair & Make-Up: Gudbjörg Hulddís Models: … Continue reading

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Hildur Yeoman – When Art Meets Fashion

Hildur Yeoman‘s show at the Reykjavík Fashion Festival was for me one of the most fun moments of this edition. An unconventional catwalk show that put on stage not only models, but also dancers and the singer Daníel Ágúst, making … Continue reading

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REY – A treasure for your wardrobe

A classy collection with clean and asymmetric cuts is what REY showed at the Reykjavík Fashion Festival’s third edition. We could see why it is so important for Rebekka Jónsdóttir, the designer of the Icelandic brand, to choose the fabrics of … Continue reading

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Kormákur & Skjöldur – The butchers of Reykjavik

Kormákur & Skjöldur was the masculine touch of the third edition of the Reykjavik Fashion Festival. The designer Guðmundur Jörundsson surprised the audience with the newness of a collection that in another time could have been considered classic. Beardy and … Continue reading

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Milla Snorrason – The feminine side of Reykjavík

Borghildur Gunnarsdóttir presented her collection for the first time at the Reykjavík Fashion Festival under the brand name: Milla Snorrason. We saw a very feminine and sweet line that she designed while she was living in London. Away from home, … Continue reading

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RFF Backstage

The brilliant German photographer Ruediger Glatz, took a series of pictures during the Reykjavik Fashion Festival as part of his project The New Black.  These are for me some of the best backstage pictures of RFF. * Pictures courtesy of … Continue reading

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ELLA – Icelandic Slow Fashion

The ELLA show at the Reykjavik Fashion Festival was all about class and elegance. With the woman who travels with style as leitmotif, Elinrós Lindal (Creative Director and Founder) and Katrín María Káradóttir (Head of Desing) showed what slow fashion … Continue reading

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The Best Looks of Reykjavik Fashion Festival (Part II)

These are the rest of my favorite looks of the talented designers that showed at the Reykjavik Fashion Festival. It has been hard to chose only one outfit of each! * Photos by Fridrik Orn Follow Lost in Seine with … Continue reading

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The best looks of Reykjavik Fashion Festival (Part I)

I have been looking again and again at the collections of the eleven designers that showed at RFF and developed an especial feeling for them. Suddenly I can imagine myself wearing some outfits that usually wouldn’t fit my style and … Continue reading

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I’m back!

Some of you must be wondering what happened to me. I was planning to cover the Reykjavík Fashion Festival on Lost in Seine but I haven’t published anything. As I told you couple of months ago, I was going to … Continue reading

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REY

The Icelandic brand REY was founded in spring 2009 by Rebekka Jónsdóttir, after she finished her fashion studies at the Fashion Institute of Design and Merchandising in Los Angeles. Rebekka finds inspiration for her collections in the nature and mainly … Continue reading

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KRON by KRONKRON

Hugrún Ánadóttir and Magni Þorsteinsson are the designers behind the Icelandic brand KRON by KRONKRON. The extremely creative couple decided to create its own label in 2008. They started with a very successful shoe collection and just two years later the … Continue reading

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Laufey Jónsdóttir – Illustrations

Laufey Jónsdóttir is senior designer at STEiNUNN – when she showed me for the first time the drawings she had made for the Tíska exhibition I was amazed, she is so talented! After drawing the illustrations for the exhibition at … Continue reading

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