Category Archives: Iceland
MUNDI – One of a kind
People were surprised when the first day of the Reykjavík Fashion Festival they were taken to the parking lot of Harpa concert hall to see the first fashion show. We could feel the curiosity on the atmosphere and the expectation … Continue reading
Posted in Fashion, Iceland
Tagged art, fashion, Guðmundur Hallgrímsson, iceland, mundi, Mundi Vondi, reykjavik, Reykjavik Fashion Festival, RFF, rff3
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Behind the scenes: ELLA summer 2012 look-book
Yesterday we had the photo-shoot for the ELLA summer look-book. It was a great day surrounded by an amazing team of professionals. Stylist: Elínrós Lindal (Creative Director and CEO at ELLA) Photographer: Silja Magg Hair & Make-Up: Gudbjörg Hulddís Models: … Continue reading
Posted in Fashion, Iceland, Uncategorized
Tagged elinros lindal, ella, ellabyel, fashion, gudbjorg hulddis, iceland, photo shoot, reykjavik, silja magg, slow fashion
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Hildur Yeoman – When Art Meets Fashion
Hildur Yeoman‘s show at the Reykjavík Fashion Festival was for me one of the most fun moments of this edition. An unconventional catwalk show that put on stage not only models, but also dancers and the singer Daníel Ágúst, making … Continue reading
Posted in Fashion, Iceland
Tagged arts, daniel august, fashion, hildur yeoman, iceland, illustration, reykjavik, Reykjavik Fashion Festival, RFF, rff3
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REY – A treasure for your wardrobe
A classy collection with clean and asymmetric cuts is what REY showed at the Reykjavík Fashion Festival’s third edition. We could see why it is so important for Rebekka Jónsdóttir, the designer of the Icelandic brand, to choose the fabrics of … Continue reading
Posted in Fashion, Iceland
Tagged fashion, Rebekka Jonsdottir, rey, reykjavik, Reykjavik Fashion Festival, RFF, rff3
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Kormákur & Skjöldur – The butchers of Reykjavik
Kormákur & Skjöldur was the masculine touch of the third edition of the Reykjavik Fashion Festival. The designer Guðmundur Jörundsson surprised the audience with the newness of a collection that in another time could have been considered classic. Beardy and … Continue reading
Posted in Fashion, Iceland
Tagged fashion, gudmundur jorundsson, iceland, kormakur og skjoldur, menswear, reykjavik, Reykjavik Fashion Festival, RFF, rff3
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Milla Snorrason – The feminine side of Reykjavík
Borghildur Gunnarsdóttir presented her collection for the first time at the Reykjavík Fashion Festival under the brand name: Milla Snorrason. We saw a very feminine and sweet line that she designed while she was living in London. Away from home, … Continue reading
Posted in Fashion, Iceland
Tagged borghildur gunnarsdottir, fashion, iceland, milla snorrason, reykjavik, Reykjavik Fashion Festival, RFF, rff3
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RFF Backstage
The brilliant German photographer Ruediger Glatz, took a series of pictures during the Reykjavik Fashion Festival as part of his project The New Black. These are for me some of the best backstage pictures of RFF. * Pictures courtesy of … Continue reading
Posted in Fashion, Iceland
Tagged backstage, black and white, fashion, photography, reykjavik, Reykjavik Fashion Festival, RFF, rff3, ruediger glatz, the new black
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ELLA – Icelandic Slow Fashion
The ELLA show at the Reykjavik Fashion Festival was all about class and elegance. With the woman who travels with style as leitmotif, Elinrós Lindal (Creative Director and Founder) and Katrín María Káradóttir (Head of Desing) showed what slow fashion … Continue reading
Posted in Fashion, Iceland
Tagged elinros lindal, ella, fashion, iceland, Katrin Maria Karadottir, reykjavik, Reykjavik Fashion Festival, RFF, rff3, slow fashion
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The Best Looks of Reykjavik Fashion Festival (Part II)
These are the rest of my favorite looks of the talented designers that showed at the Reykjavik Fashion Festival. It has been hard to chose only one outfit of each! * Photos by Fridrik Orn Follow Lost in Seine with … Continue reading
Posted in Fashion, Iceland
Tagged birna, fashion, hildur yeoman, iceland, kron by kronkron, mundi, rey, reykjavik, Reykjavik Fashion Festival, RFF, rff3, ziska
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The best looks of Reykjavik Fashion Festival (Part I)
I have been looking again and again at the collections of the eleven designers that showed at RFF and developed an especial feeling for them. Suddenly I can imagine myself wearing some outfits that usually wouldn’t fit my style and … Continue reading
Posted in Fashion, Iceland
Tagged ella, fashion, kalda, kormakur og skjoldur, milla snorrason, reykjavik, Reykjavik Fashion Festival, RFF, rff3, yr
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I’m back!
Some of you must be wondering what happened to me. I was planning to cover the Reykjavík Fashion Festival on Lost in Seine but I haven’t published anything. As I told you couple of months ago, I was going to … Continue reading
Posted in Fashion, Iceland
Tagged fashion, iceland, reykjavik, Reykjavik Fashion Festival, RFF, rff3
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REY
The Icelandic brand REY was founded in spring 2009 by Rebekka Jónsdóttir, after she finished her fashion studies at the Fashion Institute of Design and Merchandising in Los Angeles. Rebekka finds inspiration for her collections in the nature and mainly … Continue reading
KRON by KRONKRON
Hugrún Ánadóttir and Magni Þorsteinsson are the designers behind the Icelandic brand KRON by KRONKRON. The extremely creative couple decided to create its own label in 2008. They started with a very successful shoe collection and just two years later the … Continue reading
Posted in Fashion, Iceland
Tagged fashion, Hugrún Árnadóttir, iceland, kron by kron kron, kronkron, Magni Þorsteinsson, reykjavik, Reykjavik Fashion Festival, RFF, rff3
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Laufey Jónsdóttir – Illustrations
Laufey Jónsdóttir is senior designer at STEiNUNN – when she showed me for the first time the drawings she had made for the Tíska exhibition I was amazed, she is so talented! After drawing the illustrations for the exhibition at … Continue reading
