Kormákur & Skjöldur was the masculine touch of the third edition of the Reykjavik Fashion Festival. The designer Guðmundur Jörundsson surprised the audience with the newness of a collection that in another time could have been considered classic.
Beardy and virile Icelandic men coming out of a slaughterhouse was the perfect scenery to show the collection “d r e s s t h e i r f l e s h” on the catwalk.
I had the chance to ask Guðmundur about this first experience and future projects.
How was your first experience at the Reykjavik Fashion Festival?
I was happy with the festival and the final result for us, being our first full size collection I think the brand managed to deliver it’s image and vision.
What was the biggest surprise of the festival for you?
I was surprised how smooth everything went, as it looked very kaotic at time. I was also very happy with our make-up team. They really knew what they were doing.
Kormákur & Skjöldur’s show was full of virility and testosterone; where is all the inspiration coming from?
I have been developing my testosterone obsession for a few years now. I wanted to bring that element to the maximum, and what is more butch than butchers? The butcher element is the twist to our classic base. Although our “classic base” is not to find anywhere as classic, but it used to be classic; cuts and silhouette is new, much more width and very high waisted trousers.
Have you ever considered designing for women?
Yes I have and yes I will! Hopefully in the next few years we can add a women’s collection to the Kormákur & Skjöldur brand. I am looking forward to that.
What is next for Guðmundur Jörundsson, as designer, and Kormákur & Skjöldur, as brand?
Now we are focusing on production, and getting that straight. Along that I am designing Spring/Summer 2013 for Kormákur & Skjöldur. Along some side projects such as theater and more interesting things. Soon we will be looking for buyers outside Iceland and to promote our brand internationally. Exciting times but hectic!
To learn more about Kormákur & Skjöldur click here.
Follow Lost in Seine with Bloglovin‘.